reverse engineering life + rebuilding it better


Redistributing Food Waste in the City

An investigation into the large amounts of food going to waste in urban centers and looking for creative tactics to divert food from landfill and back to people to consume or compost. More...

The Counter Kitchen

a collaboration between Undesigning/Brooke Singer + Stefani Bardin at Eyebeam Art + Technology Center

In the Counter Kitchen (TCK) we will be turning things upside down from the inside-out. Science and marketing have made product labels nearly impossible to decode. Learn how to reverse engineer your favorite food, personal care and household products using TCK tools and measurement systems. We will simultaneously turn you into a translator, detective, chemist and cook. More...


September 19th, 12:00pm at Conflux2009

At Demolition Drugstore! learn to speak like a pro-chemist and pronounce those multisyllabic chemical substances that make up your favorite household products. Uncover their genealogy and class. What is it really made of, where does it come from and how does it work? If you don’t like the results, start your demo.

Strip it down! Torch the useless junk! Reverse engineer your product so that it won’t weigh you down! Demolitions are guaranteed to save you money and lives. The skills you learn in this workshop can be used on all the bottles, tubes, cans and containers of stuff at home. More...



Tools for chemical sleuthing & graphic, warning stickers.

With the help of some simple, online tools, find out what your products are made of, why these ingredients are used and how they can do a whole LOT more than what the label tells you. Like for instance, does your toothpaste contain a pesticide called triclosan? When you discover a product you use is linked to cancer, endocrine disruption, immunotoxicity, reproductive or developmental failures -- SMACK one of these on it. Take the stickers to your local drugstore and let the world know! Download the whole set and get sticker happy (or go into sticker shock?). More...


Our Chemically Modified Organisms (CMOs)

Our Chemically Modified Organisms (CMOs), 22.5 x 33"

"Industrial chemistry is a 20th century phenomenon. During World War I, military demand for war gas was a great boon for the new industry. But in 1925, with the signing of the Geneva Protocol that banned chemical warfare, industry had to look for other markets. The production of nerve gas (a phosphorous-containing chemical) gave way to a new line of insecticides and the chlorine used in weapons such as phosgene and mustard gas was diverted into newly designed solvents, PCBs and, eventually, plastics.

The chemical industry really took off after World War II. In the United States, synthetic organic chemical production has grown more than thirty-fold since 1940. Today industry produces billions of tons of chemicals per year of approximately 90,000 substances." More...

undesigning is a platform for investigating what is as well as what is possible
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